Read a fascinating article this morning about a Republican defeat in NY that was actually a victory. Read it here.
In a nutshell - the GOP chose a candidate that was decidedly left of center and supported her throughout the whole cycle. Conservatives were unhappy with the GOP candidate so they supported an independent candidate. At the last minute, the Republicans pulled their support from their candidate and backed the independent.
The Republican party needs to understand that if they want to matter then they will need to matter to conservatives.
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